Candles and Packaging Options
February 2, 2012 - 8:46 am - Posted by admin
If you are looking to make and sell candles you should be aware that how you package them makes a major difference in the perception of consumers who buy them. Not only do you need to consider edge protector pieces to protect the product inside the box, but if you happen to be lucky enough to sell in bulk you might need jumbo edge protectors for shipping. Beyond this you need to seek out custom packaging solutions because consumer perception about quality and value often are formed in the split second that it takes to see the box so having something that is just right for your brand image and product is vital to your long term success.
Candle packaging comes in a number of forms, from clear plastic based boxes to heavy paper that can be either glossy or matte. Sometimes the jar or container the candle is in can be decorated and topped with labeling and serve as packaging in its own right, although more expensive brands would do better with more protective packaging.
Acetate candle boxes allow the the product to be visually inspected through a clear casing, and certain companies will imprint label, logo, and brand information on the box also. Another option is a thinner paper insert that can be see through the clear box. These types of containers give a clean, professional, and somewhat modern appearance, although adding twine and homemade paper to them can make them feel more crafty. Often these boxes come in two pieces, a base and lid, and fit tealights, votives, tarts, simmers, and floaters. Tealight size candles can also be packaged in tubes. In many cases these boxes can be ordered for a range of sizes from 2 candles to 12 candles in box.
Paper boxes and labels have the advantage of being biodegradable and printable with many colors. One can select from printed folded cartons, candle label slips and lids, sleeves, bags, header cards, or retail display pieces. These paper boxes act as a sales point allowing you to provide graphic information about your product and brand that a acetate box alone cannot provide. Following expert advice on maximizing your package design can be the key thing to successfully increasing your business. Go for non-cluttered visuals that enhance your product by way of careful images, text elements, and color selection and see how the right type of paper packaging enhances your sales.
One way to avoid needing internal edge protector elements for your round candles is to use cylinder paperboard packaging. These unique options can set your candles apart from other brands and give your votives, tealights, and pillar candles an extra wow factor. Often they can be printed with exotic elements that give a visual of the scent inside to add pizazz. While you might still want jumbo edge protectors to protect cases in shipping these kinds of custom packaging solutions do far more then just protect you product. Indeed, they help grow your brand image and built customer loyalty.
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